Proven by Pros. Made for Kids.
Mental Reps Co. toys and books build on the proven principles of performance psychology to build the mental skills kids need to show up, follow through, and do hard things.
Backed by the scientific principles of elite performance.
At Mental Reps Co., we've built challenges sized just right for kids. When manageable struggles feel like play, the skills they need to succeed get built long before the stakes do. See how the science of sports & performance psychology helps us design toys for the next generation of game-changers.
Routine-Builder Bundle
The first-of-its-kind system designed to solve today's struggles while building skills for the future.
- Proven to decrease routine time
- Goes beyond chore charts & visual routines
- Reduces reliance on rewards
- Builds real-life skills as routines become habits
- Teaches self-trust through sustained effort
Proven by pros. Made for kids. Loved by parents.
Her routine was 45 minutes long, with lots of help and reminders. After the Routine Robot, we saw a dramatic reduction to 15 minutes—totally on her own!
— Chelsea, Parent
In just two weeks, the Routine Robot dramatically shifted our son's attitude, motivation, and overall independence!
— Jake, Parent
My kids couldn't wait to use the Routine Robot every morning. And when they earned their 'big prize,' they were SO proud of themselves.
— Rachel, Parent
For the next generation of game-changers.
Proven by Pros. Made for Kids.
The mental skills used by:
- World-class performers
- Pro athletes
- Business leaders
Are the same skills kids need when they:
- Don't feel like starting
- Make a mistake
- Face something difficult
Hi, I'm Lauren!
"I've worked with elite athletes, world-class performers, and business leaders to help them overcome challenges and reach their goals.
After my kids were born, I knew I had to find a way to teach those same principles through play. Our research-backed toys and books turn everyday moments into reps that help kids grow real-world mental skills for life."
Founder, Mom of 2
MA, Sport & Performance Psychology
Meet the Rep Squad
These adorable friends live inside every kid's brain! By offering a shared language to discuss the neuroscience of mental skills, the Rep Squad helps you grow together.
